Product Research

This video here is a promo video from the Dew Tour in Portland 07: Vans International.
This theme street skateboarding is the kind of idea I want to be using for my music video, as it gives me a chance to work with various camera angles, which will help develop my technique.
As i'm doing a skateboard music video the type of shot i'll be using are long shots, close-ups, high angle shots and low. Also a convention of this type of video is the speed in which the shots change, I would say depending on the music to make it more effective. As well as using skateboarding i want to show a narrative within the video.



Product Research The Kooks - Naive

This music video demonstrates genre characteristics by setting the video in a crowded club with a brief shot of a band performing on stage. This type of characteristic is typical of the alternative/indie genre.
Also in this video you notice a relationship between the lyrics and visual. The lyrics tell of a story of a man who is having trouble with his girlfriend and how she behaves, and so the visul aspect of the video amplifies this with the actors.
Also there are a lot of close-up shots of members of the band which shows the recurrence of conventions like clothing.

The Kooks - Naive

Product Research - Sum 41 - Fat Lip

This music video demonstrates the genre characteristics by showing a rock band performing at a skate park.
There is an obvious relation between the lyrical and visual aspects of the video. Firstly lyrics like "I don't wanna waste my time, become another victim of society". This is amplified by showing a qroup of people whose actions are not of the typical social norms.
A notable motif of this band are the crowds of followers that appear in their videos and disorderly behaviour.



As there is that stereotypical representation of skateboarders being of white ethnicity and listen to rock music, I have decided to explore different ethnicities who are into skateboarding, compared to those that are seen in rock videos.

Print screens from American recording artist Pharrell Williams.

Aswell as the Rap and Hip-Hop genre, Pharrell is also in a rock band called N.E.R.D.