The main products I will be creating is a Music Video , a CD cover of my product and a Music Magazine ad.
The genre of my main product will be Alternative Rock. The reason I have chosen this genre of music is because I wanted to choose a genre that is popular and listened to by a huge number of consumers, but also shows of how up and coming artists/bands go from independent to mainstream in the music industry.
Target Audience
Demographic: Aimed at male and females, and the age is aimed at roughly between 13 to 29 years old.
Psychographic: Followers of the rock genre, up and coming artists/bands (independant to mainstream)
Lifestyle: Skateboarding, garage bands
Similar Media Products: Artic Monkey, Jack's Mannequin, Sum 41
Justification for choice of brief
I have decided to choose this brief because I would like to target consumers who are more into this independant genre of music and how their influence can help progress it to a more mainstream audience.
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