Institutional Research

For the institutional research I will be looking at different record companies that would be suitable for distributing my media product.
I'll will be looking at how they distribute their music products, the success of their artists/bands signed to them and what they stand for.


The first institution I am looking at is Fueled By Ramen Records. Fueled by Ramen is a record label based in New York City, whos primary genre is Pop Punk and Alternative Rock.
One of the record labels strengths is the number of successful albums they have released. For example a self-titled EP from the band Jimmy Eat World, which proved to be a breakthrough for them and label. This lead to increased disribution demands and a rise in radio play.

More success came to the label when Panic! at the Disco's debut album 'A Fever You Can't Sweat Out' , and Paramore's second album 'Riot!' gained platinum certified status for the amount of sales.

Fueled by Ramen also have a video streaming site for all bands signed to them ,called FBR+, which is way of distributing my music video.


Dangerbird Records is an independant record label, with a small roster of artists, located in Los Angeles, California, where they deal with music in the Alternative Rock and Indie Rock genre.

Dangerbird gained recognition when they released Silversun Pickups debut album Carnavas in 2006 with sales of over 300,000, and as the rocord label has only been around for 5 years, already they have helped the artists signed to them acheive international success.

On their website Dangerbirld make it a big priority to advertise their bands by posting new videos and live performances from the bands, which is an effective way of distributing new products to consumers.


EMI is one of the leading music companies in the world with the best known and successful recording artists, from a range of genres. EMI poses as an umbrella for a number of record labels including Virgin Records.

Virgin Records is a British records label founded by British entrepreneur Richard Branson in 1972, to then be bought by EMI in 1992.

The record label has a whole of artists from up and coming to the successfully established bands like 30 Seconds to Mars, Gorillaz and The Red Jumpsuit Apparatus, just to name a few. Virgin's site also enables users to view music videos by the artists, mostly via Youtube, which is an example of web 2.0 that allows video sharing universally.

Another way in which Virgin Records advertise for their artists is through music festivals like the popularly known 'V Festival', which is a predominantly rock music festival.