Monday, 5 October 2009

Final Brief

So I knew beforehand that I was making a Alternative Rock Music Video, plus a CD/DVD Cover and a Poster for a music magazine.
Now that my audience and product research is complete, I know the specifics to what my A2 Media Production will include and who i'm targeting for.

Target Audience

Demographic: Aimed at Male and Females, and at a narrowed down age of 15 - 23 years old.
Psychographic are those interested in the rock genre and enjoy skateboarding.

I will be advertising m poster in both 'NME' and 'Alternative Press' Magazine, which are top magazines in Europe and America, and the poster will be of a skateboarder, in front of a graffiti background.
My product will be distributed via internet, through sites like YouTube, that allow you to share videos, and also on websites belonging to the record label and magazine.

Representation - I will not be using the streotypical representations of the rock genre, instead i'll have a range of different age, gender and ethnicities to draw the audience in.

Narrative - I'll be sort if using a linear narrative that will be evident alongside the skateboarding, which will tell of a journey of a group of skateboarders, coming together against everything.

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